Pretty Appearance and Nature Sound Kpop IUJul 04
IU debuted on a Korean music program called Mnet M! Countdown in September 18, 2008. People were attracted by her pretty appearance and nature sound. Mini-album “Real,” the title track <The Good Day> three consecutive treble caused a sensation and adaptation of the Japanese and Korean users rearranged crazily.
IU has secured a number of endorsement deals, including the 2011 UNIONBAY clothing line (with Seo In-Kook), MyChew candy, and the action-riding game The Story of My Horse and I, Alicia. In 2011, IU became the next pop star spokesmodel for Mexicana Chicken.
Samsung selected IU to represent their Anycall brand, previously endorsed by such stars as Lee Hyori, BoA, and Junki, stating “we believe that [IU] has the potential to create a big bang within the industry.”. In the same year, IU endorsed for SK Telecom, Namyang Dairy, S-Oil, Home Plus, Y’SB, Le Coq Sportif, Elite school uniforms, and was chosen to be the ambassador for Yeosu Expo Korea 2012. In 2012, IU secured the endorsement deals for G by Guess and cosmetics brand, The Saem as well.